More Delusion
November 12th, 2005 by EyeOnWinerHere’s a big problem with Dave, he thinks that if he had a paw in developing something, he gets to decide what it is, what it isn’t, and how it “should” be used. Here’s the reality: once the genie is out of the bottle, consumers will decide what things are, what things aren’t, and how they’re used. Just as “irregardless” is now officially a word despite the belly-aching of many a grammar nazi, podcasting will become what consumers want it to be. Dave can protest all he wants, but it will be just like blogging: the market will drive it.
Hence the immense silliness of his post, titled (idiotically enough) “If it’s not MP3, is it still podcasting?“:
if you’re not using MP3, you’re probably trying to make podcasting into a replay of previous media.
Now we have video iPods… transporting an AVI via RSS attachment not a ‘podcast’? If not, why not? MP3 is a blown format… it’s inferior to a lot of other formats, and it’s protected by patent (hmm… double-standard, dave?) which drives up the price of using it in a second-hand sort of way. OGG? AAC? Not thusly encumbered.
But here’s the rub: if I go out and write a new proprietary format and a proprietary player to play it which sends back all kinds of metric data to allow the targeting and monetizing of my audio distribution… and the only difference between Dave’s version of “podcasting” and mine is the format and the player, well, guess what? I’m still podcasting… Dave will hyperventilate, stomp his feet, call me (and everyone who uses my new system) names, and flame like crazy… that’s just what he does… but it won’t change the fact:
The podcasting genie is out of the bottle and Dave no longer has an ounce of control over it.